One would think that with a lead like that, rights to the world’s biggest live sporting event Indian Premier League (IPL), and favourable climes, Hotstar is safely on its way to owning the market. But that’s not a given.
Times Internet has big plans for MX Player. A beta version of the MX Player app, which was released on the Play store earlier and was picked up by the press on Saturday, is just the start.
The India online video market, dominated by YouTube, has streaming content providers all charged up with the Google company’s focus on the “right things”.