India’s election watchdog, social media companies and a parliamentary committee have tried to rein in unlawful political advertising, fight fake news and track campaign expenditure on social media. But that may not be enough.
How social media wins elections Text and research: Jayadevan PK Visuals: Rajesh Subramanian Tech: Gautham Sarang
The Narendra Modi app is going to be, by all accounts, the Bharatiya Janata Party’s arrowhead as India pads up for its biggest general elections next year.
The BJP Connect app has additional features that are enterprise grade, say a bit like Asana, a popular collaboration tool.
Ahead of the Karnataka elections in 2018, the BJP is doubling down on WhatsApp. The party is setting up nearly 5000 WhatsApp groups to promote itself.