#marketing stories

If you’re a relatively unknown producer, you may just benefit from the accidental awareness that a bad review triggers. But not so if you’re well known.

We tend to eat more junk food after particularly cumbersome tasks that require us to spend considerable amounts of cognitive resources.

Consumers tend to spend more while swiping credit cards than while spending cash, because the pain associated with the former is lesser than the latter.

Research suggests that alignable attributes play a more important role in consumer choice than non-alignable attributes.

Piracy may not be such a bad thing after all – it seems to work in favour of companies’ marketing efforts by creating the word-of-mouth effect.