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Signals That Shape The Future

Tag: marketing

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pay-what-you-want-lad
  • Culture, Featured Culture, Latest Stories

Pay-what-you-want pricing may pull in the customers, but it’s often risky for the business

BY Prithwiraj Mukherjee and Pankaj Mishra
Variety-seeking-anchor-lead
  • Featured Lifestyle, Latest Stories, Lifestyle

While habits try to stick to you, your brain wants to try out new things — the push-pull works well for marketers

BY Prithwiraj Mukherjee and Pankaj Mishra
book-review-lead-
  • Culture, Featured Culture, Latest Stories

Got bad reviews for your product? They may just help you, but only if you’re not already famous

BY Prithwiraj Mukherjee
food-mental-resource-anchor
  • Featured Lifestyle, Lifestyle

Too tired to cook but want to eat healthy? Skip the deli and order on an app

BY Prithwiraj Mukherjee
Payment-pain-lead
  • Culture, Featured Culture, Latest Stories

Swiping your credit card is less painful than paying in hard cash (didn’t you know that already?)

BY Prithwiraj Mukherjee
Anchors-Prospects3-lead
  • Culture, Featured Culture, Latest Stories

How is your DSLR-toting FB friend different from a professional photographer in his decision-making?

BY Prithwiraj Mukherjee
piracy-lead
  • Culture, Featured, Featured Culture, Latest Stories

Taking no prisoners in your battle against digital piracy? Think again

BY Prithwiraj Mukherjee

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