#anchors-and-prospects stories

If you’re a relatively unknown producer, you may just benefit from the accidental awareness that a bad review triggers. But not so if you’re well known.

We tend to eat more junk food after particularly cumbersome tasks that require us to spend considerable amounts of cognitive resources.

Keep an eye on your credit card bills. Also, switching to energy-saving lights, refrigerators and other appliances may save you more money than you realise.

Consumers tend to spend more while swiping credit cards than while spending cash, because the pain associated with the former is lesser than the latter.

There is more than just economics and technology involved in the demonetisation discourse — the meaning of money, and people’s relationships with it.

Consider the following situation. You are the head of a large online fashion retailer. You observe that a larger percentage …

Research suggests that alignable attributes play a more important role in consumer choice than non-alignable attributes.

Piracy may not be such a bad thing after all – it seems to work in favour of companies’ marketing efforts by creating the word-of-mouth effect.

Research has shown that touch interfaces may lead us to order more hedonistic dishes which are associated with pleasure rather than utilitarian ones.