The combination of video, product and payments is playing out for Amazon. Since the launch of Prime Video in December, Prime subscriptions have doubled.
Apple and Goole decided to follow a path of legal conservatism and censored film and TV content in India even though they weren’t required to.
Deadpool was cropped on Hotstar from its original aspect ratio of 2.35:1 to 16:9. That’s a 25% loss of image.
Nitesh Kripalani, India country head of Amazon Prime Video, said that their aim is to “help creators work without constraints.”
With the launch of Amazon Prime Video today, Indian viewers truly have a problem of plenty (though not as acute …