The first time I heard of LoveDoctor, a SnapChat-based counselling service for teenagers, women and even pre-teen kids seeking sex advice, I was blown away. Not just because it’s rare to find a savvy SnapChat user in my peer group, but the whole idea of serving such a real world need, unaddressed largely, fascinated me.
Few days ago, I emailed Avani Parekh asking for updates about LoveDoctor and checking if she would help me explore a deeper narrative on its evolution and the road ahead.
“Well, it’s not alive anymore,” she told me. Parekh who joined Sheroes last year, is now back in that discomforting zone where many startup ideas are born. She wants to revive LoveDoctor.
But this podcast is not just about LoveDoctor’s future. It’s about some hard entrepreneurial lessons on building a community on a new social platform and watching it fail to take off.
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Disclosure: FactorDaily is owned by SourceCode Media, which counts Accel Partners, Blume Ventures and Vijay Shekhar Sharma among its investors. Accel Partners is an early investor in Flipkart. Vijay Shekhar Sharma is the founder of Paytm. None of FactorDaily’s investors have any influence on its reporting about India’s technology and startup ecosystem.