Ten days before Chhota Bheem was aired, Rajiv Chilaka’s new office was gutted in a fire. Listen to Chilaka’s long, hard entrepreneurial journey.
Entrepreneurship stories tend to be mostly about instant success or loud, public failures. Entrepreneurial journeys that are a slow burn are often not talked about. But that’s exactly what excites us at Outliers podcast.
The first time I met Rajiv Chilaka, the founder of Green Gold Animation, a couple of years ago in Hyderabad, he appeared too shy to talk about the story behind Chhota Bheem, a popular homegrown animation hero for Indian kids. For me, and for many watching from outside, Chhota Bheem appeared to be an instant hit.
For Chilaka, 42, an engineer who grew up idolising Walt Disney and fantasising about creating animation superstars, the journey started in the year 2000. But, the real tipping point came in 2008, May to be precise, when Chhota Bheem first aired on Pogo channel.
Ten days before Chhota Bheem went to air, Chilaka’s new office was gutted in a fire accident, a big potential investor developed cold feet, and the lenders gheraoed him demanding their dues