Apr 10, 2017

Yahoo Storytellers to help brands in India tap the right audience

BYPankaj Mishra

Yahoo India on Monday unveiled Yahoo Storytellers — a new content marketing solution to help brands and agencies in India meet high expectations and drive engagement among consumers.
It will bring Yahoo’s editorial expertise, extensive data and native advertising through Yahoo Gemini — a marketplace for mobile and native ads.
“With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience.” said Gurmit Singh, vice president and managing director, Yahoo India.
Yahoo Storytellers will help brands build content consulting services, develop premium videos, and provide a full range of editorial content and influencer activations across social platforms.
In India, Yahoo has partnered with multiple brands to help them create successful campaigns, including Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia, among others.

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Pankaj Mishra is a writer of FactorDaily.