Jul 25, 2017

Uber launches Driver Profile to gain rider's trust

BYPankaj Mishra

In a bid to bridge the trust deficit between a rider and driver, cab-hailing app Uber on Tuesday announced a new Driver Profile feature to detail who the man behind the wheel is.
“At Uber, we are introducing a way for riders to know their driver partners better. We believe it will have a positive impact on furthering trust between riders and driver partners,” said Apurva Dalal, head of engineering, Uber India, in a statement.
Meanwhile, driver partners can customise their profile by adding personal information like the languages they speak, hometown, city recommendation and even a fun fact about themselves.
Riders, on the other hand, can now learn more about the person behind the wheel by tapping on the photo.
There have been some incidents in the past where riders have reported bad experiences with drivers.

FactorDaily’s journalism is produced by some of the best brains in the story-telling business. If you like our body of work – deep reportage, domain specialist write-ups, data stories, podcasts and the like – consider supporting the FactorDaily journey.

Support FactorDaily

Pankaj Mishra is a writer of FactorDaily.