Making a transition from algorithmic timeline, micro-blogging site Twitter has started using deep learning, a type of artificial intelligence (AI), to recommend tweets on its 328 million monthly active users’ timelines.
Twitter had introduced algorithmic timelines last year that ranked tweets based on relevance instead of them being in reverse chronological order.
Twitter has brought on people who are talented in this area through acquisitions of companies and it has open-sourced some of its deep learning software, CNBC reported on Tuesday.
“The company is evaluating and scoring thousands of tweets per second to determine what’s worth recommending in timelines, taking into consideration an increasing number of factors, including whether tweets contain images or videos, the number of retweets and likes, and your previous interactions with other account holders,” Twitter’s software engineers said in a blog post.
Other tech giants like Facebook, Google and Microsoft have previously attempted to improve various products using deep learning, a trendy type of AI.
“Before putting the deep learning system into production recently, Twitter was using less computationally intensive machine learning methods such as decision trees and logistical regression,” the software engineers stated.