Google to hold workshops for SMBs for digital presence

June 27, 2017

Targeting small and medium business (SMB) enterprises, Google India will hold 5,000 offline workshops over the next three years, a company official said on Tuesday.

Addressing the media here, Shalini Girish, director, marketing solutions, said the company with its online, offline and mobile training programmes is trying to bridge the digital gap experienced by the SMBs.

She said the offline training will be conducted jointly with Federation of Indian Chambers of Commerce and Industry (Ficci). Over the next three years 5,000 workshops will be held across 50 Indian cities.

According to a study done by Google India and KPMG, digitally engaged SMBs grow twice as fast compared with offline SMBs.