May 25, 2017

Facebook expands fundraisers to support more causes

BYPankaj Mishra

Allowing more people to raise funds for their friends and those in need, Facebook has expanded its personal fundraising feature by adding community and sports categories.
“We are giving people another way to mobilise around causes they care about by expanding personal fundraisers to everyone over 18 in the US and by adding two new categories — community and sports,” said Naomi Gleit, VP (social good) Facebook, on Wednesday.
Personal fundraisers allow people to raise money for a friend, themselves or a sick pet directly on Facebook.
Users can raise funds for categories like education, medical, pet medical, crisis relief, personal emergency, funeral and loss, sports and community, such as neighbourhood services, community improvements or environmental improvements.
Users can learn about the person who created the fundraiser and the person benefiting from it.
The social media giant began testing personal fundraisers in March and have since then been inspired by the response to create them.
Facebook users on mobile can tap the menu icon and select “Fundraisers” or those on desktop can go to to select the option.

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Pankaj Mishra is a writer of FactorDaily.