May 29, 2017

It's early days for consumer internet in India, but here's why Amazon and Uber will win the market

BYJayadevan PK

Amazon and Uber are going to wipe the floor with their Indian counterparts. Those are strong words. Didn’t Flipkart just manage to raise another $2 billion? Isn’t Ola keeping its lead? Earlier this month, FactorDaily caught up with ecommerce veteran K Vaitheeswaran to understand why he says that Amazon and Uber have a much better shot at winning in India.

“If you look at the scoreboard, you will miss the ball because the ball is coming towards you. While one set of competitors — these are essentially Indian companies — are looking at the scoreboard, the American giants are putting the ball on the other side of the net one more time; that’s how they will beat them,” says Vaitheeswaran, a pioneer in India’s ecommerce industry.
Listen in to this interview in which we talk about India’s fledgeling ecommerce market, who has a better shot at winning and why.

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Jayadevan PK is a writer of FactorDaily.