Amazon and Uber are going to wipe the floor with their Indian counterparts. Those are strong words. Didn’t Flipkart just manage to raise another $2 billion? Isn’t Ola keeping its lead? Earlier this month, FactorDaily caught up with ecommerce veteran K Vaitheeswaran to understand why he says that Amazon and Uber have a much better shot at winning in India.
“If you look at the scoreboard, you will miss the ball because the ball is coming towards you. While one set of competitors — these are essentially Indian companies — are looking at the scoreboard, the American giants are putting the ball on the other side of the net one more time; that’s how they will beat them,” says Vaitheeswaran, a pioneer in India’s ecommerce industry.
Listen in to this interview in which we talk about India’s fledgeling ecommerce market, who has a better shot at winning and why.