×
×
Prithwiraj Mukherjee

9 Stories

While habits try to stick to you, your brain wants to try out new things — the push-pull works well for marketers

Opinion

Is AirBnB disrupting the hotel industry? Probably not yet

Opinion

Money is power. But did you know power is also money — it makes you save more

Opinion

What kind of promotions should your brand offer?

Opinion

Do you focus on the big picture or on minute details? Turns out you can be nudged by a smart marketer either way

Opinion

Give experiential gifts, not expensive ones. They’re appreciated more

Opinion

Stuck in an innovation rut? Take cues from your product’s lead users

Opinion

Watching what you eat? Look at your food in brighter light, literally

Opinion

Got bad reviews for your product? They may just help you, but only if you’re not already famous

Culture

Too tired to cook but want to eat healthy? Skip the deli and order on an app

Lifestyle

Well, you knew this, but research has proved that targeted advertising works

Opinion

Making a risky decision without data to guide you? Try the Delphi method

Opinion

Time is money: Delayed payments cost you a lot more than you think; 35%-300% more

Culture

Swiping your credit card is less painful than paying in hard cash (didn’t you know that already?)

Culture

Money is as money does: It is more than just an economic resource

Culture